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Newsletter
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Sign up here for my weekly Power of the Net newsletter. Each issue
unlocks another secret to Internet success. |
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Create, satisfy and keep customers...
The science of proactive marketing identifies who, what and when specific prospect groups
take action in regards to your product or service. Remember, marketing supports sales.
Once you have identified a target market with a clear need you can decide how to fill it.
Find your market and develop a clear marketing campaign today by calling
407.620.4229 or send me a correspondence via the contact page. |
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SEO Marketing
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" search results.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
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PPC Marketing
Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
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Email Marketing
Opt-in e-mail advertising, or permission marketing, is a method of advertising via e-mail whereby the recipient of the advertisement has consented to receive it. This direct marketing uses electronic mail as a means of communicating commercial messages to a targeted audience. Our method for email delivery is constantly being update to remain CAN-SPAM compliant.
When opt-in e-mail advertising is used properly, the material that is e-mailed to consumers will be "anticipated". It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in e-mail advertisements will be more personal and relevant to the consumer than untargeted advertisements.
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Viral Marketing
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through a self-replicating viral processes.
Viral promotions may take the form of blog posts, interactive social network websites,
advergames, ebooks, image sharing, or even text messages.
The key to creating successful viral marketing programs is to identify individuals with high Social Networking Potential and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.
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Incentive Marketing
Incentive marketing is an approach to marketing in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and Incentive marketing all form part of the customer proposition. The decision by the customer of whether to purchase or not is based on the integrated combination of the value they receive from the product and service coupled with the value of the incentive.
Incentive marketing programs can consist of bonus gifts, redemption certificates, points programs or rebate rewards. The key to a successful Incentive marketing campaign is to deliver an incentive that stimulates consumer interest at a favorable return on investment.
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Trade Show Marketing
Trade shows are designed to let entrepreneurs meet many potential customers inexpensively and face-to-face in a brief period of time. Qualified buyers for your specific products or services are congregated in one place for a limited amount of time. Not only can you make an impression, but you can captivate them by following three simple concepts.
Planning, qualifying and follow up are so often overlooked by many exhibitors but by leveraging your resources and combining a few marketing disciplines your trade show experience can be exciting and profitable.
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